A New Chapter: Embracing Change Together

Dear Customers and Valued Partners,

Today, I am filled with excitement, appreciation, and a deep sense of responsibility as I share some important news. 

I am honoured to step into the role of CEO at Tractable, succeeding our esteemed founder, Alex Dalyac, who will now transition to the role of Chairman of the Board. 

Excitement

Having served as Chief Product Officer for over a year here at Tractable, I fully understand the business and also had the privilege of collaborating closely with many of you, witnessing first hand our collective growth and innovation. 

Over the past two decades, I've been fortunate to lead product and technology teams at some of the world's most innovative companies, including Microsoft, DocuSign, and Adobe. These experiences have instilled in me a profound passion for driving innovation and scaling products. With this foundation, I am incredibly optimistic about our future at Tractable and I genuinely believe in our potential to reach even greater heights together.

Appreciation

As I take on this new role, I would like to acknowledge and express my gratitude to Alex Dalyac, whose strong leadership and dedication over the past ten years has laid a strong foundation for us to build upon, and his continued presence as Chairman of the Board will be invaluable as we move forward.

Responsibility

As we continue to build on our strong foundation, our strategic philosophy will remain anchored on three core pillars: Innovation, Customer-Centricity, and Agility. These pillars guide our actions and decisions, ensuring that we continuously push the boundaries of what's possible while staying closely aligned with the needs of our customers and the ever-changing market landscape.

  1. AI Driven Innovation: AI will be at the core of our strategy and we look to make bold moves to enhance our innovation and efficiency. This journey started with AI 2.0 and our goal is to push the boundaries of what is possible, unlock faster product innovation and provide you with the most advanced tools and solutions to transform your business.

  2. Collaborative Growth Through Partnerships: We firmly believe that bringing the best-in-breed solutions to our customers is crucial for realising their full potential. Partnerships are not just a part of our strategy; they are the cornerstone of our approach to driving innovation and delivering exceptional value. We look to collaborate with industry leaders and enable them to harness the power of our AI, ensuring that our customers receive the most advanced and comprehensive solutions available.

  3. Operational Excellence: The speed of innovation we aspire to achieve requires us to be nimble, fast, and action-oriented. We will continuously re-evaluate any aspect of our culture, product or organisational structure that inhibits our ability to serve you better and respond quickly to market demands.

By focusing on these strategic pillars, we are well-positioned to drive growth, foster innovation, and deliver unparalleled value to our customers and partners.

Reaffirming Our Customer Commitment

We understand that change can bring uncertainty, and we ask for your continued support, trust, and collaboration as we work towards a more agile and innovative future. Your partnership is crucial in this journey - our commitment to your success is stronger than ever and we are dedicated to maintaining the highest standards in our services and products.

Together, we will continue to push the boundaries of what is possible and achieve new heights. Thank you for your understanding and trust. I look forward to our continued collaboration and building a brighter future together.

⁠Warm regards,